So far in this series of articles on landscape composition I have told you about compositional elements, their weights and how to use their properties to balance your composition by imagining a balance of pairs around the central axis of an image. I also told you about the balance of negative space,...

In the workplace we no longer speak only of a human resource, but of a "person", today's workers are not exclusively interested in salaries, but want to be taken into consideration as individuals, which is why employee involvement becomes a fundamental asset . Management often gives a nod to psychol...

Resolution is always a bittersweet moment. You have reached the end of the story. You've climbed the mountain and now you can plant the flag of completion at the top. But like the final moment of any job, this is also the end of all the fun you've had in your wonderful world of made-up people and pl...

  So far in this series I've talked about compositional elements, their weights, and how to use their properties to balance your composition by imagining a balance of pairs around an image's central axis. I also talked about balancing negative space. But all this still does not give us a comple...

How to format a book   from the point of view of the structure? To be simple: how should it be organised? What goes after the cover? Where, for example, should the author's name, date of publication and copyright be written? After the title, do we start in fourth with the text or are there inte...

And, now, the moment we've all been waiting for! The climax is the pièce de résistance, the main dish, of a novel. When we bring out the climax and lift the shimmering silver cloche off the serving platter, this is the piece that gets all the "oohs" and "aahs." The climax of a story should keep read...

So far in this series of articles I've talked about compositional element weights and how to use their properties to balance your composition . But there is much more to maintaining an attractive and balanced image, this time we will talk about another very important compositional element: the empty...

Beyond the usual ready-made examples, let's discover the principle on which a successful typeface matching for our book, magazine or commercial publication is based. The task is not easy, the distances to be covered are long and the unexpected in the path different but we will see how, relying on th...

In my previous article I challenged the reader to try and see the compositional elements in a landscape photo as masses and lines. I also went through a selection of shots and guided the reader to categorize the compositional elements, try to see how they balance each other out, and begin to get a s...

Video content and carousels on Instagram are the most popular formats for brands to make edutainment , or educational entertainment. Especially videos, also thanks to the increase in popularity of Reels on Instagram, are perfect for engaging and educating users on multiple topics. Some statistics ha...

An interesting viewpoint on Fagradalsfjall volcano, Iceland, showing one of the vents in the center, sending lava rivers in various directions. What makes this composition attractive? (DJI Mavic 2 Pro, F7.1, 1/30 sec, panoramic point) When it comes to landscape photography, composition reigns suprem...

They are often lumped together and confused as one, but recruitment marketing and employer branding are actually two different sides of the same coin. In fact, both disciplines have the role of making the brand more interesting in the eyes of job seekers. But what are the main differences and how do...

Today let's see together how to use the tripod and exploit it for focus stacking and also to make people disappear from our shots. The focus stacking technique There are situations where the available depth of field is not enough to keep the whole scene in focus . It can happen, for example, when yo...

As a photographer, it's incredibly important to know what makes a great photo. Just having a nice camera and good equipment is not enough to be able to stand out in this industry. Photography is a visual art and, as with most art forms, there are no hard and fast rules or formulas that guarantee a c...

In an increasingly globalized world, marketing is one of the fundamental tools for the success of any company, especially for start-ups trying to position themselves in a competitive market. Content is among the most important elements to consider in a marketing campaign, as understandable text in t...

The third act is the moment we've all been waiting for - readers, writers, and characters alike. This final section of the story is the crux . It's what we've been building all this time. If the first and second acts were engaging and aesthetic mazes, the third act is where the X marks the spot on t...

One of the main characteristics of Street photography is the urgency needed to capture that unique, unrepeatable moment which is the essence of this discipline. This particularity could give the impression that there is no place for a carefully composed image in street photography. While there are s...

Contrast is a very powerful graphic weapon, which allows us to highlight a certain element and emphasize it in relation to the context. We must learn to manage it in the right way, in order to avoid errors of evaluation and unbalance the entire project. To help you find the best balance, today let's...

We often forget the complexity of a purchase flow or a "decision" to make when you are a potential customer (Google coined the term "Messy Middle" to explain this chaos). There are many variables involved to consider: the perceived value of the product/service, the competition, the cost, the time re...

Competitor analysis is an essential activity in defining the Social Media Strategy , in this article we will mainly focus on the analysis of the competition on Instagram. First, however, a clarification is necessary, namely that this type of analysis must be integrated within a broader analysis that...