Brainstorming is a creative technique which consists of a group debate to find ideas and/or proposals. This decision-making method was developed in the context of advertising agencies, is widely used for problem solving and is mainly based on the association of ideas and compari...

      Negotiation is a decision-making process that allows you to reach a compromise or agreement while avoiding arguments and disputes. It often happens, in a discussion, that a person tries to impose his point of view, forgetting that success does not come from winning over others b...

      The generational turnover between Baby Boomers and Millennials is upon us and the transfer of knowledge, in terms of intellectual capital, is strategic for business continuity The time is getting closer and closer when an entire generation, that of the so-called Baby Boomers , w...

      What is Shrinkflation? Why is it important to know this as a consumer? Shrinkflation is the practice of reducing the size of a product while keeping the same price or even increasing it. A less common use of this term can refer to a macroeconomic situation where the economy is c...

    Conversational Marketing is definitely an important trend that brands and companies need to look towards. Let's see how! Have you ever wondered why human beings are constantly talking to each other? Whether in written or oral form or with gestures ? The Greek philosopher Aristotle defi...

      It's time to start! With more than 800 million users per month, Tik tok is one of the most downloaded apps of 2020. Whether you want to increase sales, increase traffic to your site or launch a new product, you can achieve great results with an original advertising campaign and ...

      Nowadays, all we talk about is experience . Experiential marketing (or experiential marketing ) is now configured as an essential technique in the field of marketing and communication. However, we are aware of how much the pandemic has undermined its founding principles, directi...

      Inbound marketing for B2B (i.e. business to business) is a fundamental strategy for obtaining concrete results. Companies need clear techniques to intercept new potential customers. Who are not moved by emotions. Or rather, those in charge of purchasing for a corporate office ca...

    It is not the first time that we have talked about personal branding on these pages, today we want to underline how important it is, even before getting to work on your website, on your social networks, on your clothing and so on, to concentrate first of all on your focus (ne we'll tal...