When Marketing Automation kicks in, the results quickly start to show. Engagement increases, as does the conversion rate and opening rates of your emails and newsletters. To take full advantage of this tool you need to implement an effective strategy. In this article you will find 5 ready to use. Ma...

Did you know that we spend about 6 hours a day on the internet and almost 2 hours on social media? A fact that requires us not to underestimate the potential of Instagram Marketing . 67% of active online users are subscribed to Instagram (a figure that emerged in Digital 2021, the latest report by W...

Entrando nel Creator Studio o guardando ai risultati di un determinato post nell’ultimo periodo, ti sarà capitato di notare l’arrivo di una nuova metrica che attribuisce un punteggio al post, seguita da un più o un meno. Si tratta del Punteggio di distribuzione (Distribution Score), un nuovo arrivo ...

With Growth Hacking you can grow your business exponentially. Want to know what strategies you can implement? Read the article and discover the tips to implement them in the best way. Growth Hacking, which I have already told you about in this article , is useful for having an overview of the busine...

What exactly does Growth Hacking mean and what makes this innovative concept different from traditional marketing? Find out everything you need to know about the subject and how to become a growth hacker in this article. Growth Hacking is a marketing process or methodology that aims to accelerate th...

If you are thinking of activating advertising campaigns or other ways of Digital Marketing, which lead users to your site "to then take some action", I suggest you invest some of your time and read this article on the importance of a page landing page (or landing page) specifically designed to persu...

How do you make a good podcast ? Everyone talks about podcasts and everyone, at least on paper, can become a podcaster in an instant. Today, the podcast is the shortest route to truly effective personal branding . You can use them for content marketing , to tell stories, inform, educate, engage . It...

Since I founded the Insight Agency in 2006, I have met many entrepreneurs who have asked me to design and create an e-commerce. Up until ten years ago, having an ecommerce was a possibility, an option, five years ago it was already an opportunity, but after the advent of the pandemic and the Covid-1...

How is a brand perceived by people on social media? This is a question that sooner or later every company gets to ask itself. The first way to go is always to address people and there are different methods to analyze brand perception. However, there are specific dynamics on social media, and sometim...

We have often talked about the importance of defining your Buyer Persona ( here , again here and here ), to define and choose the customers you want to relate to. A key element for increasing the business of your company or business and an indispensable figure for an effective Inbound Marketing stra...

Brands that make media slips, companies that get lost in a teacup in the comments, public figures who shoot at random in live broadcasts. What do all these cases have in common? They have the wrong way of communicating. Repeat iuvant... Everything is communicating, everything is communication. Commu...

There is a lot of talk about startups , too much in my opinion. And too often trivializing and belittling the meaning of an intelligent process that aims to identify a business idea, test its validity, make it replicable and find lenders willing to launch it on a large scale. I've certainly missed s...

If your goal is to increase the bond of trust with your customers and grow your business by expanding your customer base, one of the first aspects you need to start working on is Customer Advocacy. Here's how you can develop it within your company. In a context where purchasing processes are increas...

“I promised Luigi that I would write an article on the 5 W Rule on the Insight Agency blog by tomorrow, explaining its history and meaning”: this incipit is an example of how you can start an article clearly, using the Rule of 5W . The incipit of an article must be the mirror of the topic that you w...

How to get more out of your Content Marketing strategy? Here I suggest 3 different solutions from the usual, many tips for each of these + Final Bonus! You know when, after kilometers and kilometers already traveled and the intense desire to return, you find yourself at a crossroads with a dubious c...

      We have already seen how it is essential to identify the target group and the buyer personas at the basis of marketing strategies. Persuasive communication , therefore, needs to promote content that is suitable and reflects the wishes of those who are depicted as customers. But ...

    ZMOT? Yes, you read right. ZMOT extension. But don't worry, not a swear word, not even in Klingon it is. The ZMOT (Zero Moment of Truth), or the zero moment of truth, is the right key to engage our customer in the product purchasing process. Today, the consumer decision-making process ...

    Link building represents the heart of off-page SEO, the search engine optimization activity that aims to obtain hypertext links from websites with a different domain than yours. This is useful for improving the ranking of the site. We do link building because it allows us to position a...

      Inbound marketing for B2B (i.e. business to business) is a fundamental strategy for obtaining concrete results. Companies need clear techniques to intercept new potential customers. Who are not moved by emotions. Or rather, those in charge of purchasing for a corporate office ca...

  The Opt-in Page is an essential tool for a Lead Generation strategy that aims to find qualified contacts (leads) to transform into customers. Do you want to understand what an Opt-In page is in detail and how to design one that is truly capable of converting? Here you will find the answers yo...