In recent years, I have often had to help the companies I work with in dealing with angry customers and complaint responses, especially in the banking, finance and insurance sectors. All sectors that deeply affect the lives of people and their families, where sensitivity is very high and the right w...
Brands that make media slips, companies that get lost in a teacup in the comments, public figures who shoot at random in live broadcasts. What do all these cases have in common? They have the wrong way of communicating. Repeat iuvant... Everything is communicating, everything is communication. Commu...
One of the great worries of every entrepreneur grappling with communication for his business is how to make his texts more engaging. A more than fair concern since our aim is always to create a relationship with our audience, so here are 3 writing techniques you can start with right away because the...
“I promised Luigi that I would write an article on the 5 W Rule on the Insight Agency blog by tomorrow, explaining its history and meaning”: this incipit is an example of how you can start an article clearly, using the Rule of 5W . The incipit of an article must be the mirror of the topic that you w...
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