As the saying goes, " no one is born learned " and therefore the error is a constant presence in our photographic journey. Fortunately, by practicing photography constantly, it is very easy to improve quickly and correct our mistakes, even if sometimes we have to pay a penalty f...

      We have already seen how it is essential to identify the target group and the buyer personas at the basis of marketing strategies. Persuasive communication , therefore, needs to promote content that is suitable and reflects the wishes of those who are depicted as customers. But ...

      I have already dealt with the about page, when I proposed three creative exercises + 1 for writing it , today I return to talk about it, because I think that the about page is the most complex page to write on a site : it is content that requires great awareness of oneself and o...

    ZMOT? Yes, you read right. ZMOT extension. But don't worry, not a swear word, not even in Klingon it is. The ZMOT (Zero Moment of Truth), or the zero moment of truth, is the right key to engage our customer in the product purchasing process. Today, the consumer decision-making process ...

    In this second ideal lesson of our photography course, we will see together the different types of analog and digital cameras. The advent of digital has created quite a few "problems" for budding photographers: if in fact it was quite easy to buy an analog model, the same cannot be sai...

    Link building represents the heart of off-page SEO, the search engine optimization activity that aims to obtain hypertext links from websites with a different domain than yours. This is useful for improving the ranking of the site. We do link building because it allows us to position a...

      There is always a need to figure out how to improve your writing style . This applies to those who have to write a book or deliver an in-depth study. Or maybe he has to write a technical report. Not forgetting who wants to write a letter. There are students who ask how to improv...

    It is not the first time that we have talked about personal branding on these pages, today we want to underline how important it is, even before getting to work on your website, on your social networks, on your clothing and so on, to concentrate first of all on your focus (ne we'll tal...

    The following list is a photographic reminder to help you remember all the technical aspects of photography to keep in mind before starting a new photo session. Your camera is a sophisticated piece of equipment with many customizable settings that can vary from time to time. These 7 ti...

      Inbound marketing for B2B (i.e. business to business) is a fundamental strategy for obtaining concrete results. Companies need clear techniques to intercept new potential customers. Who are not moved by emotions. Or rather, those in charge of purchasing for a corporate office ca...

  The Opt-in Page is an essential tool for a Lead Generation strategy that aims to find qualified contacts (leads) to transform into customers. Do you want to understand what an Opt-In page is in detail and how to design one that is truly capable of converting? Here you will find the answers yo...

    What are the essential points to work in the world of professional writing? It's hard to make a complete list of rules, which is why it might be useful to have a copywriting checklist infographic at hand. It is no coincidence that, while writing this article, I have identified and mark...

    In these first days of autumn rain , I thought I'd write this article to help you get out of the house anyway to have fun taking pictures in the rain .   Photographing in the rain? But are you crazy? you will say... It is so comfortable in the house in the warmth, why should I go ...

      Nowadays, all we talk about is experience . Experiential marketing (or experiential marketing ) is now configured as an essential technique in the field of marketing and communication. However, we are aware of how much the pandemic has undermined its founding principles, directi...

      To dupe you and keep you reading, I could start this post on the contact page of a website by telling you that this is one of the most visited pages of a website and that you can't forget about it. I could. The truth – and here I apologize to the gurus and marketing gurus who pu...

      It's time to start! With more than 800 million users per month, Tik tok is one of the most downloaded apps of 2020. Whether you want to increase sales, increase traffic to your site or launch a new product, you can achieve great results with an original advertising campaign and ...

      When we look at photos with a black background and a well-focused subject in the foreground, they look much cleaner, more professional and decidedly captivating. This particular technique works with all genres of photography, especially portraits , but it also works well in natu...

    Conversational Marketing is definitely an important trend that brands and companies need to look towards. Let's see how! Have you ever wondered why human beings are constantly talking to each other? Whether in written or oral form or with gestures ? The Greek philosopher Aristotle defi...

  Companies often focus on acquiring new contacts, forgetting about those customers who have been reached and courted with so much effort. And it's a short step from neglecting these customers to losing them. So here are some tips to recover your customers with the right campaign and regain the...

      I have been following Mario García for years, one of the most famous newspaper designers in the world, who among other things best personifies the American dream: a Cuban refugee boy arrived in Florida, without knowing a word of English, he became a journalist and then a visual ...