I have already dealt with the about page, when I proposed three creative exercises + 1 for writing it , today I return to talk about it, because I think that the about page is the most complex page to write on a site : it is content that requires great awareness of oneself and o...

    Link building represents the heart of off-page SEO, the search engine optimization activity that aims to obtain hypertext links from websites with a different domain than yours. This is useful for improving the ranking of the site. We do link building because it allows us to position a...

      There is always a need to figure out how to improve your writing style . This applies to those who have to write a book or deliver an in-depth study. Or maybe he has to write a technical report. Not forgetting who wants to write a letter. There are students who ask how to improv...

    The following list is a photographic reminder to help you remember all the technical aspects of photography to keep in mind before starting a new photo session. Your camera is a sophisticated piece of equipment with many customizable settings that can vary from time to time. These 7 ti...

      Inbound marketing for B2B (i.e. business to business) is a fundamental strategy for obtaining concrete results. Companies need clear techniques to intercept new potential customers. Who are not moved by emotions. Or rather, those in charge of purchasing for a corporate office ca...

    What are the essential points to work in the world of professional writing? It's hard to make a complete list of rules, which is why it might be useful to have a copywriting checklist infographic at hand. It is no coincidence that, while writing this article, I have identified and mark...

    In these first days of autumn rain , I thought I'd write this article to help you get out of the house anyway to have fun taking pictures in the rain .   Photographing in the rain? But are you crazy? you will say... It is so comfortable in the house in the warmth, why should I go ...

      To dupe you and keep you reading, I could start this post on the contact page of a website by telling you that this is one of the most visited pages of a website and that you can't forget about it. I could. The truth – and here I apologize to the gurus and marketing gurus who pu...

      When we look at photos with a black background and a well-focused subject in the foreground, they look much cleaner, more professional and decidedly captivating. This particular technique works with all genres of photography, especially portraits , but it also works well in natu...

      I have been following Mario García for years, one of the most famous newspaper designers in the world, who among other things best personifies the American dream: a Cuban refugee boy arrived in Florida, without knowing a word of English, he became a journalist and then a visual ...

        Do you want to capture original nature photos? One that is both amazing and unique at the same time? It's not complicated at all: there are some little tricks you can follow to get original nature photos. All…with the usual subjects and with the usual places that you have...

      How many times have you read a text online (but also on paper) and defined it as " flat "? How many times have you yawned or realized you weren't remembering anything you read? I think it has happened to everyone sooner or later, because too often we are faced with static texts ...

      The word "photography" derives from the composition of 2 words in Greek: photo (phos) and graphy (graphis), therefore literally "photography" means drawing with light. The latter is therefore the essential element to be able to take an image, without it we could not speak of pho...

      The generational turnover between Baby Boomers and Millennials is upon us and the transfer of knowledge, in terms of intellectual capital, is strategic for business continuity The time is getting closer and closer when an entire generation, that of the so-called Baby Boomers , w...

      Writing for your business can be difficult and above all it can give you little satisfaction if you don't know the right techniques for structuring a text . Because let's face it: if what you write doesn't give you satisfaction… what's the point? If what you create doesn't reall...

      Negotiation is a decision-making process that allows you to reach a compromise or agreement while avoiding arguments and disputes. It often happens, in a discussion, that a person tries to impose his point of view, forgetting that success does not come from winning over others b...

  Let's go out and reappropriate the spaces, with our cameras around our necks or in our hands, to dedicate ourselves to still life photography ... outdoors. Meaning of a still life In photography, we use the English expression still life to indicate a particular genre that portrays inanimate s...

    The fisheye is undoubtedly the most particular and "transgressive" photographic lens that exists, but also the most difficult to use and the most deceptive. The fact that it offers a huge angle of view often misleads the photographer and leads him to use it incorrectly, resulting in ab...

      One of the things I am asked most often is how to create an interesting editorial plan . Let's start from an assumption: you are an interesting person , what you have to say is interesting and what you do every day is also interesting . I know: it doesn't seem like that to you a...

      Shooting portraits in natural light has the power to evoke an ethereal, minimalist style that takes the viewer's breath away. There is something very simple and stunning about a visually striking natural light portrait. Whether it's a soft shadow during perfect morning light, or...